The ALANINA Privé custom-made service allows clients to personalize their pieces according to their own taste and mood.

Clients create their own unique signature piece by closely working with the designer. The designer’s distinctive collection of gemstones is at the client’s disposal, for her to choose the best color, cut and style. Special cuts and stones can also be ordered and sourced worldwide. Once the stone is selected the designer will prepare different sketches and drawing of the piece, which will then be implemented in the ALANINA ateliers using the finest goldsmith and stone setting techniques. The result has a distinctly unique feel that is both elegant and modern.

In addition to the customized jewelry, the designer provides seasonal/occasional limited edition pieces as part of an exclusive collection inspired by fashion trends and exotic designs.

The success of the brand revolves around bringing out the desire of a woman in the form of distinctive jewelry.